Blog Archives
Learn Social Media – Next Event: Arlington, Texas
Social Media Crash Course Seminar
Are you lost when it comes to marketing your business through social media? If you are a business owner who wants to learn all you need to know to market your business online, then this class is for you! Take your business to the next level and leave your competitors in the dust! In this class, you will be taught the essentials to social media, how to do it and how to do it well!
~ Facebook ~Twitter ~Social media basics ~analytics
~LinkedIn ~Blogging ~Four Square ~RSS Feeds
~Yelp ~YouTube ~Google+ ~Best practices ~Creative content
~Tools for your toolbox ~Valuable resources ~Engaging your audience
Next Event: Arlington, Texas
Thursday, March 29, 2012
8am – 4pm
Holiday Inn
1311 Wet N Wild Way
Arlington, TX (Dallas/Ft. Worth)
$250 per person
OR
Can’t attend? No problem! $150 for the webinar
You MUST Register for this event and pay in advance by cash, check, or credit card. You may pay by credit card by clicking the “services” tab on The ChandaGunter.com Facebook page.
For more info contact Chanda Gunter:
435-767-8184
www.facebook.com/socialmarketingpro
www.ChandaGunter.com
www.linkedin.com/in/chandagunter
www.twitter.com/ChandaGunter
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Learn The New Facebook Timeline
Frustrated at the brand new Timeline design on Facebook? Don’t worry, I’m here to help! This class is designed to walk you through all the changes on both profile pages AND business pages. Bring your laptop!
$20 per person – register on the “services” tab at www.facebook.com/socialmarketingpro.
Next Class: Arlington, Texas
Thursday, March 29, 2012
6:30pm – 9:00pm
Holiday Inn
1311 Wet N Wild Way
Arlington, TX (Dallas/Ft. Worth)
For more information, call 435-767-8184
Facebook Timeline – What’s Changing and When?
The new Facebook Timeline began rolling out back in September 2011 with the looming unknown date of when all profiles would become Timelines…and now 6 months later we’re still waiting for the mandatory turn over. However, Facebook has said as of March 30th, that all business pages (or fan pages) will take on the new Timeline design. Will you be ready for this massive change?
What changes? Well for starters…you remember that nice pretty welcome page/custom tab/landing page you probably paid good money for because someone told you it was a good idea to have? Well it’s almost worthless now. And yes, it was a good idea to have one, but as of now, the landing pages are the “wall” and you can’t change it. Yet. So my advise to you is to keep what you paid for and sit back and just wait. You can still use it, you just can’t have it be your “default” landing tab anymore. But I have a feeling Facebook will bring it back or something similar to it.
For now, take advantage of that huge piece of real estate at the top of your page. The “cover photo” as it’s called is 851 x 315 pixels and is a great place to showcase your business or products. There are a few caveats though…Facebook won’t allow certain information on the cover photo such as:
1. Price or purchase information, such as “40% off” or “Download it at our website”
2. Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
3. References to user interface elements, such as Like or Share, or any other Facebook site features
4. Calls to action, such as “Get it now” or “Tell your friends”
What else is changing?
1. No more picture strip at the top
2. Only 4 tabs viewable
3. A new “admin panel”
4. Fans can now message the page directly
5. You can now “pin” a post to the top of the page for up to 7 days
6. “Highlighting” a post to make it twice the size as the others
7. Easier to edit your page
8. Custom tab icon pics available
Even though this is the biggest change Facebook has made to pages yet, there are lots of great things about these changes. My advise to you is to dive right in and start clicking around and exploring the new Timeline. It’s actually a lot of fun! You can’t fight the change to Timeline so you may as well learn how to use it! 
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Summer Vacation
Social media is a constant, 24 hours a day medium. It never stops. So when it comes to marketing via social media, you can’t stop either. Or can you?
It’s now mid August, school is about to start (for us on Monday) and I have 4 teenagers and a husband who travels regularly for work overseas. My social media efforts have no doubt been lacking the last 2 weeks and this week especially. In fact I have not been on the computer in 2 1/2 days with the exception of my iPhone, and thank heavens for THAT little piece of technology!
I didn’t even go on vacation this summer!
My point is…Well, I don’t really have a point actually but things will be back to normal on Monday, thank goodness! It’s hard to blog, video blog, and play on Facebook and Twitter when I have kids running around screaming their heads off. Oh that’s right, I’m not suppose to let them act like that….well, I’m out numbered. That’s my story and I’m stickin to it!
See ya next week!
iWearYouOut T-Shirt marketing
The concept is simple…The results are legendary.
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Ever wondered what the potential was if you could get your company information out to thousands of people in one day?
Step #1. You pick the day
Step #2. I wear a T-shirt with your company logo or whatever your heart desires.
Step #3. I wear the shirt all day (business meeting, networking meeting, grocery shopping, mall, etc.)
Step #4. I take pictures of myself wearing the shirt and post them to my 7 major social networks (reaching a minimum of 5,000 people)
Step #5. I shoot a 1 minute video of myself wearing the shirt promoting your business and post to YouTube and my 7 major social networks.
Step #6. You share the pics and video to your social networks reaching potentially thousands more.
Step #7. Watch the results.
Intrigued?
GetNoticed@ChandaGunter.com
Get Your FIO (Figure It Out) Degree In Social Media Marketing!
I meet with business owners all the time who are interested in hiring me to manage the social media sites for their businesses, but some end up making the decision to do it themselves. While that may work out to be just fine, in many cases they quickly realize they don’t know much past Facebook or they just don’t have the time. They can learn what they need to but where and how and by whom? And what business owner has all that extra time anyways? If you are like most business owners, you do it all. You are behind the counter 70 hours a week, you are the sales person, the marketing person, the receptionist, the accountant, the secretary, the janitor and the boss. Then you get to go home and be a spouse, parent, maid, teacher, gardener, handyman, nurse, bus driver, referee, etc. And now you have to figure out how to do social media marketing???
Social media is relatively new in the marketing world, just now hitting the main stream and a select few universities are just beginning to offer a few classes in their MBA programs. In other words, there is no degree or certification for this type of marketing, you just have to figure it out. There are many credible websites out there that give fabulous industry news, tips, and other valuable information such as Mashable.com, but depending on how computer savvy you are, if you don’t know what SEO means or have never heard of FourSquare then you may already be behind the eight ball.
My passion has always been in marketing and especially helping small business owners succeed and compete. Because of the lack of social media “teachers” out there, I have decided to take the Facebook 101 class I’ve already been teaching to beginners to Facebook a step further. I will begin teaching social media seminars in May in my local areas of Las Vegas, NV, St. George, UT, and Salt Lake City, UT. For those of you elsewhere in the country, I will be providing the ability for you to view the class online via webinar. The 6 hour class (some will be divided into 2 days, 3 hours each) will consist of hands on training for Facebook, Twitter, LinkedIn, blogging, FourSquare, Yelp, YouTube, Hootsuite, Google, social media basics, analytics, QR codes, RSS Feeds, best practices, creative content, tools for your social media toolbox, valuable resources, engaging your audience and much more. You will come away from this class fully equipped to market your business online and with the ability to blow your competitors out of the water!
The class includes lunch, networking, a valuable informational packet, and a 1 hour follow up phone call or meeting for questions on what you have learned. The class is $200 for the 6 hour seminar but the first 10 people to register and pay will recieve a $50 discount! There are no availabilities for the May class but the June class in St. George, UT has just been opened. You can register online by clicking the “shop now” tab on my Facebook page.
Everyone should be implementing social media into their marketing plan and everyday business regiment, but when you do it well is when it really makes the difference.
Social Media Seminar by Chanda Gunter
Wednesday, June 29, 2011 9am – 12pm
and
Thursday, June 30, 2011 9am – 12pm
Courtyard by Marriott
185 South 1470 East
St. George, UT 84790
435-767-8184
If you have an iPhone, Droid, or Blackberry, you can download a barcode scanner app or QR code scan app to be able to scan the above QR Code and store the event info into your phone. Just another social media tool you will learn at my class!
3 Fabulous Tools For Your Tool Chest
Many business owners are just now realizing how social media can effect their business, so now it’s just a matter of fine tuning what you know and how you are using the tools you already have. Well I have a few tools to share with you that you may or may not know about. These tools will save you money if you have a smaller budget and can save you time and a headache.
1. Hootsuite
Many people are aware of Hootsuite, but if you are not it is an awesome tool for the busy business owner. While Hootsuite can do many things for your social media marketing, it’s main claim to fame is it’s ability to schedule posts on multiple accounts. For example…If you want to post on your business page at noon but you have a meeting, then you can schedule it through Hootsuite and it will post automatically to whichever account or to multiple accounts such as personal profile pages, business pages and Twitter. Hootsuite offers many other services but the beauty of it is it’s FREE for up to 5 accounts! Click here for a video tutorial.
2. Involver
Involver is a great site to find FREE apps for your Facebook business page. It will allow you to link your blog, Twitter feed, Flicker account, YoutTube, you name it and it will add it as a featured tab.
3. ShortStack
Have you seen some Facebook pages that are all done up like websites? They are called “professional Facebook Pages” or “Welcome Tabs” and are a great way for new visitors to your page to “like” you and want to share your page with others…it’s whats called “curb appeal”. Oreo and Victoria’s Secret are good examples of these pages. Normally to create one of these custom pages, you would need to hire a web developer to write the code for these pages and it will cost you minimally $500-$1500 or more to do this. With ShortStack, you can use one of their templates and upload your own photos, videos, text, polls, and many other widgets all for FREE! If your page likes gets to be at a certain number then you will need to pay a minimal fee to maintain the custom page but it’s a great place to get started for a small budget.
I hope the information on these site have helped you get started on your social media marketing success. If you have any further questions, please feel free to comment on this post, email me at GetNoticed@ChandaGunter.com, or just give me a shout at 435-767-8184.
Sprouts Some Legs, Why Don’t Ya!
I get asked all the time “Now what exactly is it that you do?” and I try to explain it in just the right amount of time and detail without boring you to tears and losing you all together. I almost always get the reply, “So you post on Facebook?”. Yes and no. I do so much more for your business that includes Facebook but is much bigger than Facebook. The reality is, everyone knows about Facebook and most business owners understand they should be on Facebook, but the majority of people still don’t fully understand just what Social Media is and what it can do for their business. While Facebook is a huge part of social media, it is just one aspect of social media. Think of it like this…
If you have a Facebook page for your business and a website, then Google only has 2 places to reach out and find you when someone is searching for your business. What social media does is it takes your business, literally sprouts legs, and begins to crawl all over the web. Word of mouth is the best advertising you will ever receive for your business, correct? Well, Social Media is word of mouth on steroids!
Don’t limit yourself to “just” a Facebook page for your business. Sprout legs and run, you never know who is chasing you.
If You Build It, Will They Come?
If You Build It…Will They Come?
There are so many options out there now days to market your business, with social media being the latest and greatest. But just because you build a website or create a Facebook or Twitter account, does that mean customers and clients will flock to your site? Yes, if you do it correctly. No, if you don’t have all the tools you need to make it succeed. Below are some tips on some of the most popular types of online marketing today.
- Creating a website for your business is a no brainer but can come at a high price. The golden rule is you get what you pay for, for the most part. Websites can cost thousands and look and work great, but most small businesses just don’t have the money for that. Try a WordPress site. It’s a blog site that costs little to no money and can be set up to look just like a website…unless they are a “computer guy”, nobody will notice the difference, or won’t care. The one thing you want to make sure you do on your website is to change the content on a regular basis. Google looks for relevant material and if your website has been the same since 2010, yes I know we are in January 2011, then Google loses interest in your site. Add video and pictures, a weekly blog, whatever you need to do to keep it from being a stagnant site and you are on your way!
- Many businesses are building custom Facebook pages using the “Welcome” tab feature. This is a great tool to make your page look nice and professional but there is no guarantee this feature will bring you new “likes”, customers or business. Facebook and other developers provide you with many useful tools for your Facebook such as tabs for linking your blog, twitter feed, and YouTube account. The bottom line with getting more “likes” on Facebook is to provide good content on your page by giving a healthy combination of useful information for the industry, promoting your business, and engaging your fans.
- Be everywhere you can be! If you only have a website and a Facebook page, then guess where Google will find you? Great, you say? If Google can only reach out to 2 places to find your business, where do you think you will rank? However, if Google reaches out and finds your business in 20 different locations on the web because you are utilizing social media to it’s maximum potential, now where do you think Google will rank you? Exactly!
The moral to the story is this…Just because your website or Facebook page looks pretty, doesn’t mean anything. How does that business communicate with me? Do they care that I am a customer? How do they treat me? Are they just one commercial after another? Do they really want my business or am I just another “like” to them? What have they done for me lately?
