Blog Archives
Facebook Makes More Changes…
There have been some pretty big changes with Facebook this week. The good news is, it’s all good news!
#1 The ‘Super Admin’
Facebook now allows you to limit the access of other administrators on Facebook business pages. There are now 5 levels of admins.
- Manager – The Manager has complete access to the page and all access. This would likely to be the page owner or business owner.
- Content Creator – This position allows for all access except for managing other admin roles. This is a great role for your Social Media Manager or Marketing Director.
- Moderator – The moderator can not post or create content but can reply to posts, comments, and messages as well as create ads and see the analytics.
- Advertiser – This role is strictly for someone to see the analytics and create/edit advertisements for the page.
- Insights Analyst – As it sounds, the role of the Insights Analyst only has access to this section.
This is fabulous news that should have been in place years ago. I have heard many horror stories about a rejected/angry employee deleting Facebook pages or deleting the other admins and creating havoc on the page. The ‘Super Admin’ should solve these problems.
#2 Promoted Posts
We all know about advertising for Facebook pages and you see them constantly over on the far right column of the page. Now Facebook allows you to promote a particular post from your page. What does that mean? It means, for a certain price, your post will be seen by even more people including friends of fans. Now that’s pretty cool! The other side of the coin is, how does Facebook control what fans are seeing my posts in the first place? Seems they have some explaining to do.
#3 Scheduled Posts
Coming soon to a page near you! You will soon be able to schedule out your posts on Facebook up to 6 months in advance. Again, should have been done years ago but hey we’ll take it. This will allow admins to still post while in meetings/vacation/sick/busy/different time zones and not have to use 3rd party sites like HootSuite. Watch for this new feature and let me know how you like it!
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The “How to” Social Media Guide Book
I’m teaching a social media seminar tomorrow at Dixie State College in Utah and while I was putting together the packets of information into the attendees folders, I started to realize just how valuable this information was that I was giving them. I was also thinking about how much more information I could cram into those folders and then it hit me. I already have this info all on paper so why not share it with the masses?
So after making a few phone calls and hooking up with a technical writer and editor, by Christmas you will be able to get your very own “Social Media Survival Guide”! Don’t worry, it won’t be filled with a bunch of fluff either. I hate “how to” books that take forever to get to the meat and potatoes of why I bought this book to begin with. No my friends, we will dive right into the how, what, and why of Facebook pages, Twitter, YouTube, LinkedIn, analytics, blogs, RSS feeds, Hootsuite, FourSquare, Places, Yelp, QR codes, Facebook ads, Google ads, best practices, when and how much to post, URL shorteners, tips and tricks, tools, valuable resources, glossary, and so much more!
Later you will be able to pick up an advanced version with even more info.
If there is anything you would like to see in the guide, please comment below and tell me!
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3 Fabulous Tools For Your Tool Chest
Many business owners are just now realizing how social media can effect their business, so now it’s just a matter of fine tuning what you know and how you are using the tools you already have. Well I have a few tools to share with you that you may or may not know about. These tools will save you money if you have a smaller budget and can save you time and a headache.
1. Hootsuite
Many people are aware of Hootsuite, but if you are not it is an awesome tool for the busy business owner. While Hootsuite can do many things for your social media marketing, it’s main claim to fame is it’s ability to schedule posts on multiple accounts. For example…If you want to post on your business page at noon but you have a meeting, then you can schedule it through Hootsuite and it will post automatically to whichever account or to multiple accounts such as personal profile pages, business pages and Twitter. Hootsuite offers many other services but the beauty of it is it’s FREE for up to 5 accounts! Click here for a video tutorial.
2. Involver
Involver is a great site to find FREE apps for your Facebook business page. It will allow you to link your blog, Twitter feed, Flicker account, YoutTube, you name it and it will add it as a featured tab.
3. ShortStack
Have you seen some Facebook pages that are all done up like websites? They are called “professional Facebook Pages” or “Welcome Tabs” and are a great way for new visitors to your page to “like” you and want to share your page with others…it’s whats called “curb appeal”. Oreo and Victoria’s Secret are good examples of these pages. Normally to create one of these custom pages, you would need to hire a web developer to write the code for these pages and it will cost you minimally $500-$1500 or more to do this. With ShortStack, you can use one of their templates and upload your own photos, videos, text, polls, and many other widgets all for FREE! If your page likes gets to be at a certain number then you will need to pay a minimal fee to maintain the custom page but it’s a great place to get started for a small budget.
I hope the information on these site have helped you get started on your social media marketing success. If you have any further questions, please feel free to comment on this post, email me at GetNoticed@ChandaGunter.com, or just give me a shout at 435-767-8184.
