1. No welcome page/landing tab
Actually it looks like there was an attempt to set one up through wix.com however, there is nothing on the welcome page. Also, the welcome page is not set as your default landing tab (maybe because it wasn’t finished?) but can be set under the ‘edit page’ feature and then the manage permissions tab.
2. Logo and page name
I was a little confused because the page name ‘Cedar City Real Estate 411‘ is different than the logo/profile picture which is Mountain View Title and Escrow. After looking through the page I realized you work for the title company but the page is to promote general interest in Cedar City Real Estate. A couple things I would touch on here, since not everyone knows where Cedar City is located, I would change the name to include the city and state. The problem with that is since you have more than 100 fans, your page name can not be changed. So my suggestion would be to either change the logo to go with the name or include ‘Cedar City, UT’ in the logo.
3. Featured likes
The list of 5 pages on the left side of the page is the ‘featured likes’ section. A business page can like other pages, then ‘feature’ them on their page. This is great to promote other partners or favorite pages. You are using yours but after refreshing several times it seems as though you have not picked a select few and I never even saw Mountain View Title in there. You can select your featured pages in the edit page section under the ‘featured tab’ then check mark the boxes of the pages you want to promote.
4. About me
List your company’s website first on the “about me” section which will help funnel people over to the website. Making that link and a phone number easily accessible is a plus.
5. Wall posts
Fans are allowed to post on your wall which is great however nobody can see them due to your page settings. A savvy user will know to click ‘everyone’ just under the picture strip but most users don’t know about this feature and user posts are lost. To change this setting go to your edit page section, then manage permissions tab, then the ‘wall tab shows’ drop down box should say ‘all posts’. Don’t forget to save.
As in any page there will be good and bad content. My overall question is what (or who) are you promoting? Are you promoting Derek Morton with Mountain View Title? Real estate in Cedar City, UT? Mountain View Title? Cedar City? All four? Who is your target audience? Since there were no home listings, my guess is you are not promoting that side of it. From what I can tell you are promoting the mortgage industry which, as we all know has not been fabulous in recent years and quite frankly is not the most fun topic to discuss. No doubt you have your work cut out So my suggestion is to keep it light, fun and entertaining which I did see several interesting and fun articles. Talk to your fans and ask what information they want or need. Ask questions and see what kinds of questions get comments, what works and what doesn’t.
7. Picture strip
Use your picture strip at the top of the page to your advantage. Any picture you post on your wall gets thrown up there but you can manage those pictures and keep what you want on the strip. Just hover over the pic you don’t want and you will have the option to delete. Use descriptive pictures and logos to tell a story or convey a message.
The good stuff:
I love the video explanations and the testimonials! Do at least one a week, post it on your blog, and a YouTube channel, then put a YouTube channel tab on your page.
2. Good content
Click the pic!
So you finally created a Facebook page for your business, but now what? This is where many businesses lose focus and eventually give up on social media all together. Here are some steps you can take to get started on the right foot.
#1 First thing’s first…Did you establish a Facebook Page?
You may wonder why I am asking but the most common mistake is when a business sets themselves up as a Profile Page instead of a Business/Fan Page. A profile page gathers “friends” and is meant for personal use while a fan page gains “likes” and offers page analytics and other benefits. If you did your set up wrong, luckily you have the ability to correct it.
#2 Be strategic about your page name
Facebook is its own search engine, so think about what people may search for to find you. If you are a local store you may want to put your city and state in the name. If you are a restaurant, you may want to tell people you are a restaurant. Think about it…If you didn’t know any better would you guess that TGI Fridays or Papa Murphy’s were restaurants? How about if you own a Pizza Hut franchise you don’t want a Dallas location showing up in L.A. when someone searches for Pizza, right? And keep this in mind, you can always change your Facebook page name but only if you have less than 100 fans. I learned that lesson the hard way.
#3 Think about who you want to “like” your page
There are plenty of pages out there who rave about the thousands of fans they have on Facebook and while that seems impressive…is it really? First of all, if you are a local dentist office in Las Vegas, does it do you any good for me to send you my Texas friends to like your page? Probably not. Second, do you “like” pages based on how many fans they already have? So why are you worried about getting thousands of “likes” if most of them are meaningless leads? You want real people, customers, and clients to hear what you have to say and to have conversations with you right? Cultivate those relationships and don’t worry so much about looking good to everyone else. Good content will bring them in.
#4 What should you post?
Have a good mix of promoting the business, engaging the conversations, and good informative content. I always tell people to give away just enough free information so they don’t need you. This will make you the “nice guy” and the one they will go to when they really do need you. For example, if you are a handyman explain how to patch a hole in the wall or how to fix a running toilet. Maybe post some videos of you doing this repair. They will learn from it, appreciate it, and you are now their go-to guy!
#5 Always always always post pictures/video/links
Why? Have you ever been in a hurry and blow through your newsfeed and something catches your eye? It’s always a picture or video right? They are more eye catching PLUS only posts with pictures/video/links can be SHARED with other friends! That’s an “ah-ha” moment!
#6 When is the best time to post?
Everyone has an answer for this one and here it is… At least once a day up to 3-4 times a day depending on your number of fans. The reason? If you only post at 8am and I don’t get on Facebook till that evening, do you think I will ever see your post…NO WAY!
Early morning – Lunchtime – 3pm – 6pm – 8pm
Don’t forget about weekends — Some people only get on Facebook on the weekends so don’t neglect them!
*Friday is worthless after 12pm to post anything (unless your demographic is a younger crowd)
*Saturday post before 12pm or after 9pm
*Sunday is rocking in the evenings after 7pm
Also don’t forget about other time zones if you’re target market is around the country
Good luck and please feel free to comment and ask more questions! Thanks!
Find me on Facebook:
Follow me on Twitter: @ChandaGunter
Circle me on Google+: Chanda Gunter
Watch me on YouTube: SoundsLikeChanda
Tags: Chanda Gunter, change page name, convert my page, create a business page, create a fan page, facebook, facebook page, fan page, how do i, how to, marketing on facebook, profile, Social Media, timeline for pages, what should I post, what time, when to post
One of the biggest questions raised by business owners is “Why should I hire a social media manager?“. Many companies enlist in the help of the person in the office who knows how to use Facebook the most. That person is then given the added responsibility to create a business page, post content, answer questions, and so forth. The reality is, if you as a business owner are serious about marketing your business through social media, then don’t you want it done correctly? If you are like most small businesses, you also don’t want to spend any additional funds for it either, which is where the current employee gets stuck with the new job. Social media is one of the most affordable and effective ways to market your business. The problem is many companies don’t trust it to bring them any ROI because it’s a “new” technology. There is never a second thought to run a $500+ advertisement in the local paper, but to put some of the marketing budget into social media takes a little more trust than the old tried and true ways of print advertising. Here are a few reasons to get with the program…
1. Everyone is doing it
Yes it sounds cliché, however with over 500 million people on Facebook alone, over 100 million on Twitter, over 50 million bloggers, and over 300 million YouTube subscribers with an infinite number of videos uploaded each day…yeah, everyone is doing it. Let’s go back to Facebook, the Grandaddy of them all. Unless your target market is males over 75 years old, odds are, they are on Facebook. Marketing 101…go where the people are.
2. DIRTFT (Do It Right The First Time)
My high school senior English teacher taught me that, sad that I learned it senior year but oh well. When you rely on the “most experienced Facebook user” in the office, there is a big chance your business page will not be set up correctly. Facebook does not allow personal profiles to be used for business purposes, yet we see this happen every day. How many “friends” do you have that are actually businesses? Besides, Facebook Pages provide analytics and other features specifically for businesses. Does your favored “expert” in the office know how to use Twitter? Set up a blog? Create a YouTube channel? Know about meta tags? Know about SEO marketing? Know anything about RSS feeds? Customer service? Content marketing? Ever heard of Yelp? Four Square? Pinterest? LinkedIn? These are just a *few* things a social media person should clearly understand to get your business results.
3. Social Media is time consuming
Have you ever been on Facebook? The average person spends 1.5 hours a day! Your social media person should be posting on your Facebook and Twitter site 1-3 times daily. Then of course checking back periodically throughout the day to check on comments, questions, and other customer service inquiries. They should also be checking your blog for comments among other things, as well as Twitter, YouTube, Yelp, Urban Spoon, Google Plus, ect. for comments, reviews, and questions. Does your office employee have the time available to all of this and more in addition to their current job duties?
While some businesses may answer all these questions with, “yes we can do this”, most others will not be able to answer an honest “yes”. It takes money to make money as we all know in business and the #1 expense cut in budgets are in the marketing department. Take a moment and really think about if that is the right move. If you are not where the people are, how will that affect your business? Think of other resources, like can you offer a raise to the person in the office taking on these job duties? Does it make sense to hire a part-timer for social media? Would it be beneficial to hire a contracted employee who specializes in social media? Whatever you do, do something and I’ll leave you with this…
To those who say “It doesn’t pay to advertise”… A man wakes up in his advertised bed to his advertised radio. He brushes his teeth with his advertised toothpaste. He rides to work in his advertised car. When asked “Does it pay to advertise he says “No” until he advertises his unadvertised business for sale. Author: Unknown
Tags: advertising, Blog, bloggers, budget, budgeting, business page, Chanda Gunter, cliche, employee, expenses, expert, facebook, facebook page, Four Square, friends, google, hire a social media expert, independent contractor, intern, labor costs, management packages, marketing, marketing solutions, pro, profile page, ROI, small business, small business solutions, Social Media, social media packages, SoMe, the social network, Twitter, Urban Spoon, Yelp, YouTube