Posted by Chanda Gunter
So you finally created a Facebook page for your business, but now what? This is where many businesses lose focus and eventually give up on social media all together. Here are some steps you can take to get started on the right foot.
#1 First thing’s first…Did you establish a Facebook Page?
You may wonder why I am asking but the most common mistake is when a business sets themselves up as a Profile Page instead of a Business/Fan Page. A profile page gathers “friends” and is meant for personal use while a fan page gains “likes” and offers page analytics and other benefits. If you did your set up wrong, luckily you have the ability to correct it.
#2 Be strategic about your page name
Facebook is its own search engine, so think about what people may search for to find you. If you are a local store you may want to put your city and state in the name. If you are a restaurant, you may want to tell people you are a restaurant. Think about it…If you didn’t know any better would you guess that TGI Fridays or Papa Murphy’s were restaurants? How about if you own a Pizza Hut franchise you don’t want a Dallas location showing up in L.A. when someone searches for Pizza, right? And keep this in mind, you can always change your Facebook page name but only if you have less than 100 fans. I learned that lesson the hard way.
#3 Think about who you want to “like” your page
There are plenty of pages out there who rave about the thousands of fans they have on Facebook and while that seems impressive…is it really? First of all, if you are a local dentist office in Las Vegas, does it do you any good for me to send you my Texas friends to like your page? Probably not. Second, do you “like” pages based on how many fans they already have? So why are you worried about getting thousands of “likes” if most of them are meaningless leads? You want real people, customers, and clients to hear what you have to say and to have conversations with you right? Cultivate those relationships and don’t worry so much about looking good to everyone else. Good content will bring them in.
#4 What should you post?
Have a good mix of promoting the business, engaging the conversations, and good informative content. I always tell people to give away just enough free information so they don’t need you. This will make you the “nice guy” and the one they will go to when they really do need you. For example, if you are a handyman explain how to patch a hole in the wall or how to fix a running toilet. Maybe post some videos of you doing this repair. They will learn from it, appreciate it, and you are now their go-to guy!
#5 Always always always post pictures/video/links
Why? Have you ever been in a hurry and blow through your newsfeed and something catches your eye? It’s always a picture or video right? They are more eye catching PLUS only posts with pictures/video/links can be SHARED with other friends! That’s an “ah-ha” moment!
#6 When is the best time to post?
Everyone has an answer for this one and here it is… At least once a day up to 3-4 times a day depending on your number of fans. The reason? If you only post at 8am and I don’t get on Facebook till that evening, do you think I will ever see your post…NO WAY!
Early morning – Lunchtime – 3pm – 6pm – 8pm
Don’t forget about weekends — Some people only get on Facebook on the weekends so don’t neglect them!
*Friday is worthless after 12pm to post anything (unless your demographic is a younger crowd)
*Saturday post before 12pm or after 9pm
*Sunday is rocking in the evenings after 7pm
Also don’t forget about other time zones if you’re target market is around the country
Good luck and please feel free to comment and ask more questions! Thanks!
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