Category Archives: Social Media News
There have been some pretty big changes with Facebook this week. The good news is, it’s all good news!
#1 The ‘Super Admin’
Facebook now allows you to limit the access of other administrators on Facebook business pages. There are now 5 levels of admins.
- Manager – The Manager has complete access to the page and all access. This would likely to be the page owner or business owner.
- Content Creator – This position allows for all access except for managing other admin roles. This is a great role for your Social Media Manager or Marketing Director.
- Moderator – The moderator can not post or create content but can reply to posts, comments, and messages as well as create ads and see the analytics.
- Advertiser – This role is strictly for someone to see the analytics and create/edit advertisements for the page.
- Insights Analyst – As it sounds, the role of the Insights Analyst only has access to this section.
This is fabulous news that should have been in place years ago. I have heard many horror stories about a rejected/angry employee deleting Facebook pages or deleting the other admins and creating havoc on the page. The ‘Super Admin’ should solve these problems.
#2 Promoted Posts
We all know about advertising for Facebook pages and you see them constantly over on the far right column of the page. Now Facebook allows you to promote a particular post from your page. What does that mean? It means, for a certain price, your post will be seen by even more people including friends of fans. Now that’s pretty cool! The other side of the coin is, how does Facebook control what fans are seeing my posts in the first place? Seems they have some explaining to do.
#3 Scheduled Posts
Coming soon to a page near you! You will soon be able to schedule out your posts on Facebook up to 6 months in advance. Again, should have been done years ago but hey we’ll take it. This will allow admins to still post while in meetings/vacation/sick/busy/different time zones and not have to use 3rd party sites like HootSuite. Watch for this new feature and let me know how you like it!
Thanks For Sharing!
The new Facebook Timeline began rolling out back in September 2011 with the looming unknown date of when all profiles would become Timelines…and now 6 months later we’re still waiting for the mandatory turn over. However, Facebook has said as of March 30th, that all business pages (or fan pages) will take on the new Timeline design. Will you be ready for this massive change?
What changes? Well for starters…you remember that nice pretty welcome page/custom tab/landing page you probably paid good money for because someone told you it was a good idea to have? Well it’s almost worthless now. And yes, it was a good idea to have one, but as of now, the landing pages are the “wall” and you can’t change it. Yet. So my advise to you is to keep what you paid for and sit back and just wait. You can still use it, you just can’t have it be your “default” landing tab anymore. But I have a feeling Facebook will bring it back or something similar to it.
For now, take advantage of that huge piece of real estate at the top of your page. The “cover photo” as it’s called is 851 x 315 pixels and is a great place to showcase your business or products. There are a few caveats though…Facebook won’t allow certain information on the cover photo such as:
1. Price or purchase information, such as “40% off” or “Download it at our website”
2. Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
3. References to user interface elements, such as Like or Share, or any other Facebook site features
4. Calls to action, such as “Get it now” or “Tell your friends”
What else is changing?
1. No more picture strip at the top
2. Only 4 tabs viewable
3. A new “admin panel”
4. Fans can now message the page directly
5. You can now “pin” a post to the top of the page for up to 7 days
6. “Highlighting” a post to make it twice the size as the others
7. Easier to edit your page
8. Custom tab icon pics available
Even though this is the biggest change Facebook has made to pages yet, there are lots of great things about these changes. My advise to you is to dive right in and start clicking around and exploring the new Timeline. It’s actually a lot of fun! You can’t fight the change to Timeline so you may as well learn how to use it!
The latest numbers are out and with Google+ operating in beta for almost 3 weeks now and reaching almost 10 million users, the big story is there are not as many women on G+ as men. Mashable.com previously reported there were only 10% women but now it is said to be about 1/3 of the users are women. An increase, yes.
What does all this mean? Guys are bigger geeks than girls.
In all seriousness, there are some amazing and powerful women on Google+ and if you are someone like me ( a social networking geek), you will be thrilled with the potential opportunity to be associated with such great women on Google+. Lynette Young, blogger, podcaster, and fellow social media geek, started the WomenofGPlus website and is promoting, inspiring, and learning from the female early adopters of G+. She encourages women to submit guest blog posts and to connect with others on G+.
I thought this was pretty smart and foward thinking. I know I have connected with some amazing, smart, like minded women on G+ and have started a WomenofGPlus circle of my own.
Well Google+ has dominated the social media news this past week while Facebook is conveniently adding video and group chat at the same time. The battle of the social networks is roaring and you can find out what the industry leaders and the Zuck have to say about it.
There was so much going on in the social media world this past week and 2 of my personal favorite holidays, Social Media Day on June 30th and July 4th….I hope you celebrated well! Facebook, Twitter, Foursquare, and Google all making big changes this week, President Obama making some noise on Twitter, and Google is taking over the world, while MySpace is sold for $35 million. It’s all here and more on the Wednesday Wrap-Up!
- How can you use YouTube to market your business?
Can Google’s +1 rival Facebook in the social media realm?
June 14th, 2011 @ 11:00am
By Chanda Gunter, ksl.com
SALT LAKE CITY — In March, Google announced its new +1 feature that will rival Facebook’s “like” button on most websites.
This month, the feature was recently launched in beta form and has sparked many conversations concerning its staying power. The idea behind the +1 button is to have users rely on their friends’ recommendations, so the question is just that, will they rely on recommendations while searching Google?
Here is how +1 works:
1. While searching information on Google, click the +1 button of the site you preferred.
2. A user’s friends will see this recommendation the next time they are searching something similar and will help lead them in the right direction.
3. The more friends a user has that clicks +1, the more recommendations he or she has.
Google is known for its outstanding search engine results and algorithm measuring techniques, but it’s not known for its social ability like Facebook and Twitter.
With the implementation of the +1 button, Google hopes to change that and in a sense, compete with Facebook. What it really boils down to is advertising dollars. Both Google and Facebook make most of their money through advertisements.
While Facebook can offer advertisers a more targeted audience because of its ability to capture important data such as age, location, gender and lifestyle, Google must now compete for that ability if it wants those same advertising dollars.
Google’s answer to the lack of social ability is Google Buzz and Google Profiles. Introduced over a year ago and implemented into any Gmail user account, a profile can be set up and information shared over the Web much like Facebook and Twitter. A Google account is required to take advantage of the new +1 feature and will likely increase the amount of Google Buzz users.
While there are some pluses to the new +1 feature, there seem to be more negatives and many questions asked.
~ On the plus side:
1. Facebook needs competition and who better to compete than Google, right?
2. Google is constantly tweaking its algorithm for improved search results, and the social-sharing aspect of user feedback could change the way we receive our information.
3. Search results could become more personal and relevant to the end user
~ On the negative side:
1. A Gmail account in needed to participate
2. Not all friends can see the +1 feature as they can on Facebook or Twitter. When someone “likes” an article it posts to his or her wall and allows for comments. Google’s +1 is only seen by Google friends and/or friends who happen to be searching the same thing.
3. There is currently no mobile version of the +1 feature
4. Facebook is already a proven marketing system and is already recognizable
5. A Google Buzz account can be connected with Twitter, Flickr, Picasa, and a user’s Gmail contacts but is not available to connect with Facebook, YouTube, LinkedIn or Yelp.
For now, the +1 feature is still in experimental phase and as a Gmail user, it needs to be opted in to use it. It has a lot of room to grow and will no doubt increase the number of Google account users, but the question still remains” Will Google compete with Facebook? Possibly down the road, but with Facebook’s 500 million-plus users, Google has a long road to travel.
Google hoping other sites like recommending tool
Google Inc. is hoping other websites will like its recently introduced system for recommending online content and ads.
Chanda Gunter is the owner of The Social Network, a social-media marketing company based out of southern Utah. She is a marketing consultant, public speaker, columnist, event planner and teaches several social media seminars and classes monthly.
Article published by http://www.ksl.com
Well Twitter certainly has been busy launching new features this week! In the meantime Obama steals a high profile Twitter employee, Shaq uses Twitter to announce his retirement, Google gets sued AND launches it’s new +1 feature. This week in the Social Media World….
1) Twitter Launches the Follow Button for Websites - Love this!
2) Twitter Launches Picture and Video Sharing – No third party sites
3) Google’s +1 Button - Soooo cool!
4) Shaq Announces Retirement Via Twitter - Of course!
7) Twitter Lets You See Other’s Timelines - Nice!
8 ) PayPal Sues Google and Former Execs Over Google Wallet - That didn’t take long!
Have you ever paid much attention to “Google Trends” or “Hot Topics” while searching for something on Google? If you’re not familiar with it, “trends” are the most popular search terms for the moment on Google. For example…Today (February 20th, 2011) some of the hottest trends where “John Cena“, “Elimination Chamber Results“, “All Star Game 2011“, and “Daytona“. I had heard about the NBA All Star Game from someone on Facebook and the same with the Daytona 500. I had no idea who John Cena was or what the elimination chamber results were, so I Googled them of course. Come to find out he is a famous wrestling star with the WWE and the elimination chamber results were some huge wresting match. What was interesting was that Google pulled up a Twitter feed of people tweeting like crazy about the WWE and the match they had been watching.
The point is this…I’m a football fan and football is over. OK, so that’s not really the point. Apparently all that is on now is Nascar, wrestling, and basketball, however I found out about all of this via Google, Facebook, and Twitter. Social Media. It’s not always about promoting yourself or your business. Social media is about communicating, sharing, learning and connecting.