Free Facebook Page Assessment – Cedar City Real Estate 411
Posted by Chanda Gunter
1. No welcome page/landing tab
Actually it looks like there was an attempt to set one up through wix.com however, there is nothing on the welcome page. Also, the welcome page is not set as your default landing tab (maybe because it wasn’t finished?) but can be set under the ‘edit page’ feature and then the manage permissions tab.
2. Logo and page name
I was a little confused because the page name ‘Cedar City Real Estate 411‘ is different than the logo/profile picture which is Mountain View Title and Escrow. After looking through the page I realized you work for the title company but the page is to promote general interest in Cedar City Real Estate. A couple things I would touch on here, since not everyone knows where Cedar City is located, I would change the name to include the city and state. The problem with that is since you have more than 100 fans, your page name can not be changed. So my suggestion would be to either change the logo to go with the name or include ‘Cedar City, UT’ in the logo.
3. Featured likes
The list of 5 pages on the left side of the page is the ‘featured likes’ section. A business page can like other pages, then ‘feature’ them on their page. This is great to promote other partners or favorite pages. You are using yours but after refreshing several times it seems as though you have not picked a select few and I never even saw Mountain View Title in there. You can select your featured pages in the edit page section under the ‘featured tab’ then check mark the boxes of the pages you want to promote.
4. About me
List your company’s website first on the “about me” section which will help funnel people over to the website. Making that link and a phone number easily accessible is a plus.
5. Wall posts
Fans are allowed to post on your wall which is great however nobody can see them due to your page settings. A savvy user will know to click ‘everyone’ just under the picture strip but most users don’t know about this feature and user posts are lost. To change this setting go to your edit page section, then manage permissions tab, then the ‘wall tab shows’ drop down box should say ‘all posts’. Don’t forget to save.
As in any page there will be good and bad content. My overall question is what (or who) are you promoting? Are you promoting Derek Morton with Mountain View Title? Real estate in Cedar City, UT? Mountain View Title? Cedar City? All four? Who is your target audience? Since there were no home listings, my guess is you are not promoting that side of it. From what I can tell you are promoting the mortgage industry which, as we all know has not been fabulous in recent years and quite frankly is not the most fun topic to discuss. No doubt you have your work cut out So my suggestion is to keep it light, fun and entertaining which I did see several interesting and fun articles. Talk to your fans and ask what information they want or need. Ask questions and see what kinds of questions get comments, what works and what doesn’t.
7. Picture strip
Use your picture strip at the top of the page to your advantage. Any picture you post on your wall gets thrown up there but you can manage those pictures and keep what you want on the strip. Just hover over the pic you don’t want and you will have the option to delete. Use descriptive pictures and logos to tell a story or convey a message.
The good stuff:
I love the video explanations and the testimonials! Do at least one a week, post it on your blog, and a YouTube channel, then put a YouTube channel tab on your page.
2. Good content
Click the pic!
About Chanda GunterWife, mom, social media geek, football freak, Pisces, native Texan.
Posted on December 6, 2011, in Education, Facebook, Facebook Page Reviews, Social Media Tools and tagged Cedar City, Chanda Gunter, Derek Morton, facebook page, home sales, improvement, lending, loans, mortgage, real estate, testimonials, utah, YouTube. Bookmark the permalink. Leave a Comment.