Monthly Archives: November 2011

The “How to” Social Media Guide Book

I’m teaching a social media seminar tomorrow at Dixie State College in Utah and while I was putting together the packets of information into the attendees folders, I started to realize just how valuable this information was that I was giving them.  I was also thinking about how much more information I could cram into those folders and then it hit me.  I already have this info all on paper so why not share it with the masses?

So after making a few phone calls and hooking up with a technical writer and editor, by Christmas you will be able to get your very own “Social Media Survival Guide”! Don’t worry, it won’t be filled with a bunch of fluff either. I hate “how to” books that take forever to get to the meat and potatoes of why I bought this book to begin with.  No my friends, we will dive right into the how, what, and why of Facebook pages, Twitter, YouTube, LinkedIn, analytics, blogs, RSS feeds, Hootsuite, FourSquare, Places, Yelp, QR codes, Facebook ads, Google ads, best practices, when and how much to post, URL shorteners, tips and tricks, tools, valuable resources, glossary, and so much more! 

Later you will be able to pick up an advanced version with even more info. 

If there is anything you would like to see in the guide, please comment below and tell me!

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Social Media VS Website and Graphic Design

So I’m getting ready to move back to my home state of TEXAS (can you tell I’m excited?) and couldn’t be happier! Because of this move  I decided to send out my resume to see what and who bites.  It’s been pretty exciting to see my prospects but one  problem I keep seeing  are companies out there that seem to think website developers, graphic designers, and social media experts are all the same person.  No doubt there are some extremely talented folks out there who can do all 3 but it is not the majority.

Let me clarify that…anyone can post on Facebook and Twitter, even the best web guy/graphic guy but that doesn’t mean they know how to market your business.

Social media is best used as a team effort between the marketing department and the web media department because they really are 2 different jobs.  No disrespect here for the web guys as they are truly a valuable asset.  If I ever go back to school I would no doubt focus my efforts on graphic design or web design just to make myself that much more valuable but for now, good content is key and a creative mind can always outsource a web guy.

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The Greatest Resume Ever!

So I decided “What the heck” and I started to send out my resume all over the place just to see who bites. I polished up my resume and have already had a few bites but then I started to think, “How can I separate myself from all the others”. I’m in social media and my job is to get you noticed, so if I can’t get myself noticed…how good am I?


Well I present to you…the greatest resume ever.

Obviously this is not the type of resume for all careers, but if you want to get noticed…do something about it.

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Twilight Breaking Dawn…Who Cares?

Twilight. Breaking Dawn. Team Jacob. Team Edward.

I don’t get what all the fuss is about and I can’t even blame it on the teenagers. I think the grown women, adults, and mom’s act a tad crazier than the regular crazy teen girls do over this book/movie. And on that note…I don’t even know which gets more attention, the book or the movie! I wonder which one makes more money? My guess is the movie. One day I will probably watch the movie but I won’t ever read the book. Sue me.

So…Novemeber 17th

Twilight at midnight

A meteor shower at midnight

the 11th month of the 2011th year

1 week to the hour before Black Friday

Could it be….THE RAPTURE!!??

Nope…but it IS National Unfriend Day. :)

So what do you think?

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KSL.com Article: Facebook Security: How to avoid spam, viruses

SALT LAKE CITY – Facebook has been a breeding ground for viral content in the last several days displaying graphic and violent pictures and videos on unsuspecting users’ walls and news feeds.

Spam and viruses are nothing new to Facebook. However, this time around the content was more graphic than ever and effected users at more alarming rates than ever before.

According to ZDnet.com, a technology website, a statement was released Tuesday saying, “Facebook is aware of these reports and we are investigating the issue.”

The Facebook spokesperson continued to say “Protecting the people who use Facebook from spam and malicious content is a top priority for us and we are always working to improve our systems to isolate and remove material that violates our terms. We have recently experienced an increase in reports and we are investigating and addressing the issue.”

According to Facebook’s Security Page, there are several viruses to be on the lookout for. Koobface is one of the most common forms seen on the social-networking site. It is a computer worm that spreads on Facebook by sending messages and making wall posts on behalf of the infected user. These messages contain a link, which will prompt you to download and install a newer version of Adobe Flash player. However, this download actually contains a malicious file that, once opened, uses your Facebook account to continue posting this malicious link on your behalf, thus spreading the virus. Right now, only Windows users can be infected by Koobface.

Facebook’s security page also points out the many “phishing” sites that make their way around to users.

“When criminals gain access to a Facebook account, they usually post spammy comments on friends’ walls, or send spammy messages through inbox or chat,” according to the security page. “These messages ask you to click on a link and often try to entice you by claiming there’s a new photo or video of you somewhere on the Internet that you need to check out. The link then takes you to a phishing site that asks you to enter your login information, or a malware site that prompts you to download malicious software.”

The issue brings up pressing questions of security settings and Internet safety. What can users do to avoid getting hacked or infected with a virus on Facebook?

1. Change your password.Changing your password is easy and users should change theirs regularly. Go to your account settings from the arrow drop down at the top right of your home page. Click the “edit” button next to “password” and make your changes. Don’t forget to “save.”

2. Make sure you are browsing Facebook using a secured server or HTTPS. Just as online banking and shopping websites encrypt your information, Facebook has the ability to do so as well. Many applications and games accessed through Facebook will ask you to turn off your secured browsing, just remember to turn it back on. To change this setting, once again go to your account settings, and click on the “security” tab on the left hand menu. Select the edit button next to “secured browsing” and then check the box for the HTTPS setting.

3. Never click on pictures, videos, or links that seem suspicious or too good to be true. Many viruses will come to users in a chat message, private message, or wall post and often times from a Facebook friend, but do not click on it until you verify from that friend who sent it to you.

So what do you do if you see one of these suspicious pictures or links?

1. Report it. If you see a post you believe to be spam or viral, hover your mouse over the right side of the post and a drop down arrow will appear. Once you click the arrow, several options appear including “report as spam”. Inside a chat message or private message, the same reporting options are available.

2. Delete the post. If you see a post on your wall, hover to the right side of the post and you will see a tool icon appear. Click it for options to delete the post.

3. Remove unused applications. Clean out your Facebook applications and delete what you are not using. To do this, go to your “account settings,” on the left side menu select “apps,” Click “edit” next to any application you do not trust or actively use and select “remove app.”

Facebook can be a fun and enjoyable environment but if you realize you have been infected with a virus, take the precautions listed above as well as perform a virus scan on your computer. ZDnet.com suggests using Microsoft Security Essentials or a free alternative Avast.

KSL.com Article: 5 Twitter accounts to stay ‘in the know’

5 accounts to stay ‘in the know’

By Chanda Gunter, ksl.com Contributor
November 10th, 2011 @ 5:54am

SALT LAKE CITY — The news has been around since the beginning of time.

It circulated by word-of-mouth, later by handwritten newsletters and pamphlets in early European countries, and then appearing in the 17th century in a similar form of what we now know as the modern newspaper, says Phil Barber of HistoricPages.com.

The Internet has made newspapers more accessible in recent years as well as the effects of social media which has made it possible for the news to find you.

Twitter has become a huge platform for the media to release stories and information faster and with a stronger reach to readers. With so much news and information available to the masses, which are the best to follow on Twitter?

1. @FoxNews

Join the more than 1 million fans following America’s No. 1 Cable News Network.

Fox News is one of the best American news sources available. They not only tweet the news, national and international, but you will also find news from every department at Fox: weather, business, sports, health, etc.

2. @AP

News, discussion and a behind-the-scenes look at the process from The Associated Press. Managed 24/7 by a team of editors based in NY:http://apne.ws/apstaff

If international news is more your thing, then The Associated Press is of course the most widely used and respected news sources available. Stay on top of breaking news from around the world with the AP.

3. @WebMD

WebMD provides valuable health information, tools for managing your health, and support to those who seek information.

WebMD is a great website to research illness and disease but following them on Twitter will introduce you to a whole new side of medicine: the stuff you really want to know, likeThe history of chocolate andReasons why you might be forgetful“.

4. @Mashable

The largest independent news source covering Web culture, social media and tech. Updates from@mashable staff. Tweet @mashablehq for questions and comments.

For the latest news in social media, Internet, tech and gadgets, Mashable is your leading source for information. Packed full of information from the latest Apple iPhone news to videos from South Park’s OWS episode to finding jobs in social media, it’s all here.

5. @EOnline

The official E! Online Twitter for all your celebrity gossip and entertainment news, managed by@JenCady!

Celebrity gossip and entertainment news is a guilty pleasure for some and E! Online News tweets the best tidbits in Tinseltown.

There are so many news and information sources available online, depending on your interests you may like something a little more specific. Try some of these:

Sports: @ESPN

Movies: @RottenTomatoes

Politics: @NPRPolitics

Business: @BloombergNews

Weird News: @TSGNews

We at KSL like to think we are one of the best out there as well.

You can follow us at @KSLcom for Utah’s best news, sports, weather, and classifieds.

KSL.com Article: 5 Must Follows On Twitter by: Chanda Gunter

5 must follows: From silly to significant

By Chanda Gunter, ksl.com Contributor
November 4th, 2011 @ 3:30pm
Fullscreen_capture_1142011_23942_PM.jpg
Twitter, the “micro-blogging” social network that allows users to “tweet” information updates in 140 characters or less, is a growing force with approximately 200 million users. Unlike Facebook, in which information is shared via mutual friendships, Twitter allows users to “follow” anyone.

The site is used widely by the press, celebrities, TV shows, brands and musicians to promote, communicate and share information with the masses. With so much information available, who do you follow? Aside from friends and family, here are a few fun account suggestions.

1. @OldManSearch

My dad is 81 years old. I’m teaching him how to use the Internet. I told him Twitter was how to search things on Google. These tweets are what he’s searching.

Whether this is real or not, it’s still funny! Searches for “Fourth of July free haircut for veterans Indianapolis,” “DMV eye exam answers” and “squirrel poison” bring forth visions of Grandpa trying to figure out this whole “computer thing.”

2. @iPhoneTeam

Everything iPhone, #teamiphone  Have tips? Have problems & need help? Email iPhoneTeam.Twitter@gmail and I’ll post answers here too. 

For all you iPhone lovers out there, these guys are awesome! They share tips, tricks, updates, apps — everything you ever wanted to know and then some.

3. @LilSugar

“Mommy’s little helper”

This is a great follow for all the parents out there. It focuses on babies, toddlers, kids and parents, with a touch of style, fun and creativity. From crafts to the latest “mom” styles to parenting tips — it’s got it all!

4. @BizarreFoods

All over the place  Tuesdays @ 9PM E/P on@TravelChannel.

Andrew Zimmern is the most influential chef on Twitter, according to Klout.com, and is world-famous for traveling the world and eating the most bizarre foods he can find. What you may not know is Zimmern is a chef, writer, author, teacher and award-winning TV personality, so what will you get from following his tweets? — fascination, disgust and intrigue, as well as recipe ideas and great restaurant recommendations.

5. @ConanOBrien

“The voice of the people. Sorry, people.”

Whether you watch his show or not, Conan O’Brien is funny. His tweets are random, sometimes relevant, sometimes political, but always hilarious!

If you’re still not sure who to follow, Twitter can guide you based on your interests. Just click on “Who To Follow” at the top of your Twitter page then click “Browse Interests” and select from news, sports, funny, business, food, entertainment, family, etc., and you will find your favorites in no time.


Daylight Savings Time

Hey did you know today is Daylight Savings time? Unless of course you are one of the lucky people in Arizona where they don’t celebrate this holiday. Oh yeah, not really a holiday is it? Anyways, I’m on Facebook a lot and it seems that is all anyone can talk about today. That and the earthquake in Oklahoma, but that’s another story.

I appreciate the reminders to “fall back” an hour and to change the batteries in my smoke detector but the later it got, the more the reminders came and I was about to go postal. And do the smoke detectors really use that much battery power? I mean really, my wireless mouse works at least 12 hours a day and isn’t as high maintenance. I think it’s a scam. A really good one, but a scam.

Maybe I’m just cranky and need my extra hour of sleep…Goodnight!  

Did You Barrel Roll Today?

Well apparently somebody in the Google office has been playing around with the website and came up with a nifty work day distraction.  Go to Google and type in “do a barrel roll” and watch what happens.  Go ahead, do it I’ll wait……

Did you do it?

Pretty cool huh? Now be honest, you barrel rolled at least 3 times, then showed a couple people at work, then updated your Facebook status telling everyone to type in “barrel roll” into Google, then you sent out a mass email to your co-workers, right?  And if you’re like me, you blogged about it then video taped it and posted it to YouTube.

Because that’s how we roll.

I Google

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