Monthly Archives: July 2011
So you finally created a Facebook page for your business, but now what? This is where many businesses lose focus and eventually give up on social media all together. Here are some steps you can take to get started on the right foot.
#1 First thing’s first…Did you establish a Facebook Page?
You may wonder why I am asking but the most common mistake is when a business sets themselves up as a Profile Page instead of a Business/Fan Page. A profile page gathers “friends” and is meant for personal use while a fan page gains “likes” and offers page analytics and other benefits. If you did your set up wrong, luckily you have the ability to correct it.
#2 Be strategic about your page name
Facebook is its own search engine, so think about what people may search for to find you. If you are a local store you may want to put your city and state in the name. If you are a restaurant, you may want to tell people you are a restaurant. Think about it…If you didn’t know any better would you guess that TGI Fridays or Papa Murphy’s were restaurants? How about if you own a Pizza Hut franchise you don’t want a Dallas location showing up in L.A. when someone searches for Pizza, right? And keep this in mind, you can always change your Facebook page name but only if you have less than 100 fans. I learned that lesson the hard way.
#3 Think about who you want to “like” your page
There are plenty of pages out there who rave about the thousands of fans they have on Facebook and while that seems impressive…is it really? First of all, if you are a local dentist office in Las Vegas, does it do you any good for me to send you my Texas friends to like your page? Probably not. Second, do you “like” pages based on how many fans they already have? So why are you worried about getting thousands of “likes” if most of them are meaningless leads? You want real people, customers, and clients to hear what you have to say and to have conversations with you right? Cultivate those relationships and don’t worry so much about looking good to everyone else. Good content will bring them in.
#4 What should you post?
Have a good mix of promoting the business, engaging the conversations, and good informative content. I always tell people to give away just enough free information so they don’t need you. This will make you the “nice guy” and the one they will go to when they really do need you. For example, if you are a handyman explain how to patch a hole in the wall or how to fix a running toilet. Maybe post some videos of you doing this repair. They will learn from it, appreciate it, and you are now their go-to guy!
#5 Always always always post pictures/video/links
Why? Have you ever been in a hurry and blow through your newsfeed and something catches your eye? It’s always a picture or video right? They are more eye catching PLUS only posts with pictures/video/links can be SHARED with other friends! That’s an “ah-ha” moment!
#6 When is the best time to post?
Everyone has an answer for this one and here it is… At least once a day up to 3-4 times a day depending on your number of fans. The reason? If you only post at 8am and I don’t get on Facebook till that evening, do you think I will ever see your post…NO WAY!
Early morning – Lunchtime – 3pm – 6pm – 8pm
Don’t forget about weekends — Some people only get on Facebook on the weekends so don’t neglect them!
*Friday is worthless after 12pm to post anything (unless your demographic is a younger crowd)
*Saturday post before 12pm or after 9pm
*Sunday is rocking in the evenings after 7pm
Also don’t forget about other time zones if you’re target market is around the country
Good luck and please feel free to comment and ask more questions! Thanks!
Find me on Facebook:
Follow me on Twitter: @ChandaGunter
Circle me on Google+: Chanda Gunter
Watch me on YouTube: SoundsLikeChanda
Tags: Chanda Gunter, change page name, convert my page, create a business page, create a fan page, facebook, facebook page, fan page, how do i, how to, marketing on facebook, profile, Social Media, timeline for pages, what should I post, what time, when to post
The concept is simple…The results are legendary.
Ever wondered what the potential was if you could get your company information out to thousands of people in one day?
Step #1. You pick the day
Step #2. I wear a T-shirt with your company logo or whatever your heart desires.
Step #3. I wear the shirt all day (business meeting, networking meeting, grocery shopping, mall, etc.)
Step #4. I take pictures of myself wearing the shirt and post them to my 7 major social networks (reaching a minimum of 5,000 people)
Step #5. I shoot a 1 minute video of myself wearing the shirt promoting your business and post to YouTube and my 7 major social networks.
Step #6. You share the pics and video to your social networks reaching potentially thousands more.
Step #7. Watch the results.
The latest numbers are out and with Google+ operating in beta for almost 3 weeks now and reaching almost 10 million users, the big story is there are not as many women on G+ as men. Mashable.com previously reported there were only 10% women but now it is said to be about 1/3 of the users are women. An increase, yes.
What does all this mean? Guys are bigger geeks than girls.
In all seriousness, there are some amazing and powerful women on Google+ and if you are someone like me ( a social networking geek), you will be thrilled with the potential opportunity to be associated with such great women on Google+. Lynette Young, blogger, podcaster, and fellow social media geek, started the WomenofGPlus website and is promoting, inspiring, and learning from the female early adopters of G+. She encourages women to submit guest blog posts and to connect with others on G+.
I thought this was pretty smart and foward thinking. I know I have connected with some amazing, smart, like minded women on G+ and have started a WomenofGPlus circle of my own.
Singing, dancing, fanning, and answering a couple of social media questions….
Well Google+ has dominated the social media news this past week while Facebook is conveniently adding video and group chat at the same time. The battle of the social networks is roaring and you can find out what the industry leaders and the Zuck have to say about it.
There was so much going on in the social media world this past week and 2 of my personal favorite holidays, Social Media Day on June 30th and July 4th….I hope you celebrated well! Facebook, Twitter, Foursquare, and Google all making big changes this week, President Obama making some noise on Twitter, and Google is taking over the world, while MySpace is sold for $35 million. It’s all here and more on the Wednesday Wrap-Up!
- How can you use YouTube to market your business?
It’s been close to 2 weeks since I’ve published a blog. In the past I have made an effort to blog 1-2 times weekly and now I am finding myself writing this blog while driving down the road (as a passenger, thank you) on my way to Vegas for the 4th of July weekend.
We all get busy and this is one of those times for me. Between my husband traveling as well as my kids and all of them going in different directions and my social media seminar I was preparing for (and now finished), things got hectic and the blog suffered.
Why am I telling you this? I’m hoping you will learn from my mistake. Never ever let your blog fall behind. Like moldy bread, your content gets old and Google throws you in the trash. Stay up on your posting and even if it is a short paragraph or micro blog, just do it!
Now, wish me luck in Vegas!