Monthly Archives: May 2011
Posted by Chanda Gunter
We all know what a barcode is, right? A series of parallel lines in varying widths to represent data attached to a particular item. The first UPC barcode used for supermarket checkout systems was on a package of Wrigley Gum in 1974. Revolutionary! Now 37 years later, we are still using the UPC barcodes at the grocery store among other places, but have you noticed the new “barcodes” popping up on products and magazine ads lately? Created in Japan by Toyota in 1994, QR codes, or quick response codes, were originally designed to read at higher speeds. This little gem has reached far beyond tracking auto parts. QR codes can be used in a broader context and have the ability to store and display text, URLs, contact information, event info, video, and images.
What does this mean for you?
QR codes require a free downloadable application on a users smartphone to be able to read the QR code. If you create your own QR code to use on your website, Facebook page, business card, blog, etc., then you are on the cutting edge of sharing user information. For example, create a QR code with a link to your website and post the code to your Facebook page and blog. You may even want to get real creative and link the code to a YouTube video advertising your business. Your QR code may have a discount, coupon, or incentive for your store. The options are limitless, just use your imagination and run with it! Considering there are roughly 70 million smartphone users in the U.S. to date, and constantly growing, everyday there is a new person just waiting to scan your personal QR code.
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- I have a Facebook business page…Now what?
Tags: android, app store, application, apps, barcode, barcode scanner, blackberry, business cards, Chanda Gunter, droid, event brite, eventbrite, facebook, iphone, japan, qr code, qr codes, qr scanner, smartphone, technology, toyota, Twitter, user sharing, what is a qr code, Wrigley, YouTube